An article that every startup manager should read ...

A few weeks ago, I came across this blog article and it occurred to me that, while it was aimed at advising inexperienced designers, its points relate significantly to how design clients can best assist the design process.

Often the success of a project depends as much on the client's willingness to be flexible and receptive as it does on the designer. Many designers already know this, but are understandably loathe to suggest as much to their clients for fear of offending.

By substituting just one word throughout the linked article, you've got yourself a great primer should you ever embark on design contracting.

Just swap the word "designers" for the phrase "design clients", and every point is relevant - including Point 4, by the way.

Article Link: "Growth" by Marc Peskett

In the near future, I'll be posting an article outlining how a developing business can integrate brand design with its growing operations without losing sight of other priorities. In the meantime, I've found this article by Marc Peskett that has good advice on how small business can prepare for future growth in all areas.

The lesson for the day:  Pace yourself and plan ahead.


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